Most brands donate to charity as an afterthought. A percentage of profits at the end of the year. A one-time campaign. A press release.
We wanted to build something different. At 1210, the giving isn't a feature. It's the foundation.
Why 10%?
The number comes from a principle as old as scripture — the idea that a portion of what we earn belongs to something bigger than ourselves. We chose 10% because it's meaningful without being symbolic. It's real money that does real good. On a $65 hoodie, that's $6.50 going directly to a nonprofit. On a $35 tee, it's $3.50. Small individually, world-changing at scale.
Why let customers choose?
Because your love looks different from ours. Some of you are deeply connected to your local church. Some give to international missions. Some want every dollar to feed a family in your own zip code. We didn't want to decide for you. Romans 12:10 calls us to honor one another above ourselves — and that starts with trusting you to know where your love belongs.
So we built a live nonprofit search right into the checkout experience. Any IRS-registered nonprofit in the United States — over 1.8 million organizations — is searchable by name or EIN number. You pick. We give.
How it actually works
When you add items to your cart and head to checkout, you'll see the nonprofit selector above the checkout button. Search for your organization, select it, and your choice is saved to your order. After your purchase processes, 10% of the profit goes to the cause you named. No middleman. No gimmick. Just love, made visible through a transaction.
This is what Romans 12:10 looks like in practice
“Be devoted to one another in love. Honor one another above yourselves.”
We named this brand 1210 — Romans, chapter 12, verse 10 — because that verse is a complete philosophy in two sentences. Be devoted. Honor others above yourself. It's not a suggestion. It's a way of life. Building the give-back program into the core of how we operate is just us trying to live that verse out loud. Every order is an act of devotion. Every purchase honors someone above yourself.
Shop the collection and choose your cause today.